Mars launches world’s first pet biobank to drive breakthroughs in disease diagnosis & prevention

Mars Petcare announced an unprecedented scientific initiative designed to improve understanding of pet health and disease, and help scientists and veterinarians innovate individualised healthcare for pets. The MARS Petcare Biobank aims to be the largest, most comprehensive real-world study of its kind, recruiting 20,000 pets (10,000 dogs and 10,000 cats) across the US over 10 years. The biobank study will generate longitudinal physiological data from the samples collected and connected to other metadata to gain insights about changes in health status and understand the differences between pets that are healthy as they age and pets that develop diseases. By enrolling their pets in the study, pet owners will help enable new scientific discoveries to improve pet health for generations to come.

“We aim for this biobank to drive breakthroughs in scientific knowledge for the future of pet health,” said Poul Weihrauch, president, Mars Petcare. “Pets make our world better, so it makes sense that we are investing in state-of-the-art research in service of our purpose to make A BETTER WORLD FOR PETS.” The biobank is part of a long-standing commitment to investing in innovation, science, and technology. The company has a well-established history in driving transformative pet health innovation through the Waltham Petcare Science Institute.

Royal Canin appoints Cécile Coutens as its new President

Cécile Coutens

Royal Canin has appointed Cécile Coutens as its new President. After close to two decades at MARS, Incorporated, fifteen of those years in the Petcare industry, Cécile is the first woman to be at the helm of Royal Canin – the global leader in health through nutrition for cats and dogs. She takes over the position on July 1, 2022, and succeeds Loïc Moutault who will become President of MARS Petcare.

Cécile has been Regional President for Royal Canin Americas since May 2018. In January 2021, after continuous high double-digit growth across North and South America, she became the Regional President for North America, heading five business units which include six factories located in the US and Canada and 2,000 Associates. Prior to joining Royal Canin,shewas Global Brand Director at Whiskas and she also held multiple marketing positions at Danone – as Marketing, Digital and Consumer Care Director in the Baby Nutrition division, and at Cadbury where she began her career in 1995.

“I have at heart to pursue Royal Canin’s purpose: A Better World for Pets. I am also conscious of the opportunity, the responsibility, and the challenges of the world we live in. I stand in service of cats and dogs, pet parents, pet professionals and partners as well as our 8,000+ associates so they can do their job everyday knowing what they contribute to while being able to be fully themselves.”, says Cécile. The Royal Canin Division, owner of ROYAL CANIN brand, is part of MARS Petcare and a global leader in health through nutrition for cats and dogs.

IHCL SeleQtions and Mars Pet Care organise ‘PET TALKS’

IHCL SeleQtions in association with Mars Pet Care organised PET TALKS at hotel Ambassador in New Delhi—a one-day symposium aimed at helping patrons decode the pet language. IHCL SeleQtions launched this unique event last year in October 2021 at President, Mumbai that was followed by the next edition at Blue Diamond, Pune. The summit brought together business partners and pet parents for engaging sessions, followed by a specially designed evening of hi-tea and pet related activities.

The four-legged furry friends indulged in some great treats while enjoying agility training, a fashion show, temptation alley, special treats and many more activities designed especially for them. The event wrapped up on a very successful note as the ultimate pet and parent event acquainted everyone with barks and tail wags at Ambassador – IHCL SeleQtions, thereby enabling pet parents bond with their pets better by demystifying their pets’ behaviour.

UK PM Boris Johnson visits Intas in Ahmedabad

Mr. Binish Chudgar, Vice Chairman & Managing Director at Accord Healthcare Ltd, a wholly-owned subsidiary of Intas Pharmaceuticals Ltd, had a very productive meeting with the UK Prime Minister, Boris Johnson, during a recent visit to Intas at Ahmedabad. Accord Healthcare operates out of the UK with 1200+ employees. It’s the biggest supplier of pharmaceuticals in the UK, with a share of 15 percent of the market, including one in three injectable oncology medicines dispensed in Europe. Mr. Binish briefed the UK PM about how Accord Healthcare enables access to critical pharmaceutical products for the UK and its expansion plans.

Virbac celebrates ‘Love Your Pet Day’ with much pomp across India

Love Your Pet Day celebrated on 20th February every year is dedicated to recognising and celebrating the joys of having a pet. For the last several years, Virbac has celebrated this occasion with much pomp across India.

This year too, Virbac left no stone unturned to celebrate the wondrous ‘Love Your Pet Day’ that honours the happiness our pets bring into our lives. As always, Virbac celebrated the momentous day across several veterinary clinics and pet shops pan-India, by putting up selfie stations and heart-shaped balloons at each of these places.
Pet parents all across the country were welcome to pose for pretty pictures alongside their pets at the selfie stations with a choice of selfie props to choose from. Memorabilia of the occasion were gifted to the pet parents as keep sakes. Virbac’s Facebook page was flooded with pictures shared by pet parents posing with their pets as they joyously marked this occasion.

‘Love Your Pet Day’ has indeed become a day that veterinarians now look forward to year-after-year, when their clinics turn vibrant and colourful as they welcome the celebrations with their furry patients and their pet parents alike.

Paw – A One-Stop Online Shop to Meet All Your Pet Needs

Iry Percy Dey

PAW is a one-stop online shop where you will get wonderful bows, bandanas, neckties, outfits, hairclips, scrunchies, nametag collars, leashes and many more for your dogs, cats and rabbits. “We customise our own prints. Being a dog mom I choose the best fabric which will be comfortable for your paw baby. You will get best quality at a very reasonable price,” says Ivy Percy Dey, Owner-Founder of Paw. Price range of the Paw products starts from Rs 10. and PPAM step up their commitment towards pets and community animals

Joining Hands—an initiative, powered by in collaboration with Pet Practitioners Association of Mumbai (PPAM)—was held on 27th March 2022 in Mumbai. The initiative encourages open dialogue between vets to work towards the betterment of pets and community animals and exchange knowledge while growing hand-in-hand together. Dr Dhananjay Bapat, President, PPAM, said, “We always want quality products that are made in India. Wiggles’ products are unique and superb while their pharma range is economical and effective. Anushka Iyer, Founder and CEO at mentioned that solving problems and addressing the needs of pets and pet parents has always been a priority for them at Wiggles.




Attended by 63 companies and over 300 vets, Pet Practitioners Association of Mumbai (PPAM) organised MEET THE INDUSTRY-13 (MI13) on 19th December 2021 at Thane, Maharashtra. The event opened with a cricket match between PPAM members and Industry Representatives. The event had insights into key topics by eminent speakers—Dr S Vishwasrao and Dr R Jayaprakash. The main sponsors presentation was given by Yogesh Khadke, Divisional – Head, Fredun and attended by the Fredun team and Fredun Medhora, Managing Director, Fredun. The Guest of Honour and Chief Guest at the event were Dr Ashish Peturkar and Dr Dhananjay Parkale. The event felicitated toppers, special invitees and most valuable contribution.
Dr Sunita Patel, who was the PPAM President for nine years (2007-2016), received the PPAM Award for Most Valuable Contribution. Attendees enjoyed the exhibits and the stall visits. The event completely mesmerised many and it was evident how happy the professionals were to meet their industry partners and friends again.

News & Events

Oriheal awarded as ‘Most Promising Pharmaceutical Company for Companion Animals in North India’

Oriheal Lifesciences Pvt Ltd has been awarded as the ‘Most Promising Pharmaceutical Company for Companion Animals in North India’ at the International Healthcare Pride Awards 2021 held on 19th March 2021 in New Delhi. Founded in 2011 by Dr Vishal Sharma, a constant application in pursuing excellence in development and manufacturing of new products has made Oriheal Lifesciences a modern, state-of-the-art company in the companion animal’s pharmaceutical market. The company’s mission is to bring innovative solutions to vets and pet parents, so that pet’s quality of life can be more enhanced in line with the health standards.

Pet Fair SEA 2020 @ BITEC, Bangkok