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Diamonds are a dog’s best friend!!

i Love Dogs’ La Collection de Bijoux is a stunning line of dog collars that showcases over 100 carats of sparkling diamonds and exquisite jewels. These breath-taking, limited-edition collars are in a class of their own, and are most certainly the first-of -its-kind. Even the most pampered pooch will stop in his tracks for the chance to wear one of these elegant beauties.

Thousands of years ago, Pekingese dogs used to sit on the royal throne beside the emperors of China – that sounds pretty luxurious! And dogs in ancient Egypt were lavished with collars made from gold – and now www. ilovedogsdiamonds.com is setting new heights of luxury with their diamond dog collars!Pet luxuries on the rise…There are multiple reasons for the increase in luxury products and services for dogs – there are more people without children these days, or who are delaying childbirth until later in life, so dogs are acting as child substitutes for such people. This is even the case for many empty nesters who are waiting for grandchildren and in the meantime are lavishing their dogs with luxury products and services. Combine these demographics with the fact that many people have higher disposable incomes nowadays, millionaires are on the increase, and luxury is becoming available to a greater percentage of the population, and you can see how luxury for Fido and Fifi has risen to high levels!

Luxury at new level…

On October 15, 2007, www.ilovedogs.com and www.ilovedogsdiamonds.com were launched and celebrated with a big party in Torrance, CA offi ce – dogs were invited, of course! The designer of La Collection de Bijoux (designer diamond studded collars for dogs) is trained at university and has worked in the jewellery business for several years. Even though he specialized in designing diamond jewellery, but had never designed diamond jewellery for dogs, still he came up with such beautiful and luxurious creations that left all dog lovers in awe!

Inspiration behind designs for La Collection de Bijoux…

The designs are created to shower ultimate luxury and indulgence on our beloved pooches. Here, designers are inspired to set new standards in dog luxury and give dogs the same level of indulgence that we humans have – and isn’t indulging our dogs an extension of indulging ourselves. And designers here believe to treat dog collars just like a fine diamond necklace for women.

Each design as unique as the pooch…

Each collar can be customized to suit the needs of each pooch and his parent. Not even this, they can even create a matching piece for the pet parent as well. And what’s more, a percentage from the sale of each collar is donated to a charity of customer’s choice.

Present accolades…

The company has recently become the official sponsor of the AKC USA World Agility Team for 2008, 2009 and 2010. They are also actively involved in the SPCA International’s Operation Baghdad Pups, helping to rescue and safely transport U.S. soldiers’ mascots and companion animals from Iraq. The fi rst dog, Charlie, will be arriving in the States on Valentines Day, with more dogs to follow, all going to loving homes and escaping the daily threats of the war in Iraq.

Besides, they also offer premium range of dog vitamins and supplements, such as Multivitamin with Green Tea, Glucosamine and Chondroitin with Green Tea, Omega 3 with Green Tea, Reishi with Green Tea and Green Tea. All these are veterinarianformulated and are made in the USA according to strict FDA standards. Each tablet is blister sealed for superior freshness and purity. Besides, a great feature of their website www.ilovedogs.com is that they have an online vet and professional trainer to answer questions, and both guarantee a personal response within 48 hours!

Building a sparkling future…

The company intends to be the Neiman Marcus of the dog industry, by providing premium, proprietary products and services to dog lovers. They are not only a very young company, but also aim to be the leader in the market for premium dog vitamins and supplements. They are also developing other premium products such as oriental silk portrait art, an exotic leather collection of dog carry bags, as well as a silver and turquoise collection of collars.

– by Varsha Verma