World for all – STARS on Awareness & Adoption of STRAYS!

World For All has revolutionised the adoption of stray dogs and cats from Mumbai streets and it runs an active population-control campaign, provides SOS treatment and conducts awareness drives. A brief.

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Established on 17th January 2010, World For All was started by Ruchi Nadkarni and Taronish Bulsara, enterprising college students with the cause of animal welfare close to their hearts. “It all started with a single puppy called Angel who went through a leg amputation surgery and had to be released after post-op. Because the puppy was a handicapped orphan, leaving her back on the street didn’t seem like an option. At the time, Facebook was fairly new and a FB group was created for Angel’s adoption. The pup eventually did get adopted and surprisingly a number of people were interested in adopting Indian breeds. Our personal finances were also not permitting us to do animal welfare on the required scale and hence we decided to create an organisation for animal welfare with our main forte being animal adoption,” shares Ruchi.

 

Journey so far…
“Running an organisation on the lines of social entrepreneurship has been extremely challenging on a day-to-day basis. Nevertheless, while we started off as two young individuals with very little work experience, today World For All runs a functional office, adoption programme, feline post-op centre and three ambulances which take care of animals in distress,” adds Taronish.

 

What keeps them going…
“At World For All, every animal who gets adopted, and every life that gets saved is an achievement in itself. It is very rewarding and fulfilling to see an animal who otherwise would not have made it, healthy and happily homed. This in itself keeps us going and encourages us to continue serving these animals. We are extremely passionate about our cause and enjoy doing what we do,” shares Ruchi.

 

Message to readers…
“We do understand that not every individual would feel as compassionately about our four-legged friends. However, they have as much right to life as any of us and hence should not be discriminated or treated badly. It requires basic humanity to call in and report an animal in danger. If you can’t help a needy street animal then the least one could do is arrange help for it and if you cannot help then do not harm it,” concludes Taronish.

 

World For All #WhyAStray Calendar 2015 by Sahil Mane

  • Unveiled by Dino Morea. 
  • Shot by celebrity portrait and fashion photographer Sahil Mane. 
  • Theme: ‘Every star has a reason for why a stray’. 
  • Stars portrayed – Arunoday Singh, Dino Morea, Imran Khan, Isha Koppikar, Kalki Koechlin, Kunal Khemu, Mandira Bedi, Sarah-Jane Dias, Shreyas Talpade, Siddhanth Kapoor and Erika Packard, Soha Ali Khan and Vivek Oberoi.
  • Stars call attention to only 12 of the many reasons why Indian-breed animals are just awesome!
  • Priced Rs 400 each, for both the wall and table versions.

 

Milestones…

  • 6000+ successful adoptions of pups and kittens.
  • 90 percent adoptions of Indian breeds. 
  • Largest annual adoption event, Adoptathon, gets 100+ animals adopted over a weekend. 
  • Ambulance service takes care of street animals in distress. 
  • Approximately 10-15 animals treated on a daily basis. 
  • Spays/neuters 45 dogs and 60 cats every month. 
  • Other projects – Meow Mumbai, 100 Happy Meals, Mini Adoption Camps, Animal Know it All Conference, Fundraiser events, Awareness marches, etc.