PURINA introduces its flagship brand PRO PLAN in India

Strengthening its commitment to pet nutrition, PURINA has expanded its portfolio in India by introducing PRO PLAN in the super-premium pet food segment. PRO PLAN, a three-decade old brand is developed by PURINA vets, food scientists and nutritionists and offers highly nutritious products for different life stages and breed sizes of dogs. One of the highlights in the India portfolio is PRO PLAN PUPPY with colostrum (found in dog mother’s milk), a ground breaking innovation which is proven to enhance immune response and a stronger response to vaccine in puppies. Commenting on the launch, Varindra Sewak, Managing Director, PURINA PetCare India Pvt Ltd, said, “We are very pleased to bring PURINA PRO PLAN to our discerning Indian consumers. We successfully launched PURINA SUPERCOAT in Specialist Channel earlier this year and now we launch PRO PLAN with the proposition of ‘nutrition that performs’ to target the super-premium segment. The product roll out is in line with our endeavour to offer our consumers with the best nutrition across key price segments.” For almost 120 years, Purina has been one of the pioneers in providing nutritious and palatable products made to the highest standards of quality and safety. For more details, write at: WeCare@in.purina.com