Industry Views


The Food Processing Committee of PHD Chamber of Commerce and Industry (PHDCCI) organised a WEBINAR ON PET FOOD INDUSTRY—UNLEASHING OPPORTUNITIES & KEY CHALLENGES. The objective of the webinar was to create awareness about the potential for growth of Pet Food Industry under the Prime Minister’s initiative of Make in India and AatmaNirbhar Bharat.

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Emotional Bonds—Protected with Complete Care!
Dogs and cats are not just pets, they are perceived to be members of the family. And, like any family member it is important to keep your companion animal healthy and free of parasites. True to this testament, Boehringer Ingelheim has announced the launch of two new products– NexGard and Broadline to provide most comprehensive parasite treatment for dogs and cats, respectively. In light of the launch of NexGard and Broadline, Dr Sandeep Karkhanis, Head of Animal Health, Boehringer Ingelheim India, talks about the relevance, features and benefits of the two new products
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Take a step towards making this world a better place
–Dr. Shashank Sinha

The world has reached a whole new level during this pandemic and its results have been seen in all aspects of life. In times like this we must not turn a blind eye to the plight of our strays. Take a step towards making this world a better place for our furry favourites and come donate towards their next meal! Remember, every little bit counts! Your donation could be the difference between life and death for an innocent stray.
Read More‘Reap the benefits of a global platform’
–Dr Walt Ingwersen

From a global perspective the world is getting smaller. We recognise that as the world gets smaller there is more connectivity amongst various members and it provides us with a tremendous opportunity
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‘One Global Voice’ 
–Dr Shane Ryan (President WSAVA)
Dr Ryan: WSAVA’s Vision Statement is: ‘To advance the health and welfare of companion animals worldwide through an educated, committed and collaborative global community of veterinary peers.’
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‘Professional Wellness for Veterinarians’
– Dr Nienke Endenburg
‘Shining a spotlight on the personal and professional wellness of those who care for our pets’
Read More‘Good nutrition really helps’
– Dr Gregg Takashima
Dr Gregg Takashima is a companion animal practitioner and WSAVA Global Nutrition Committee Co-Chair. He is the founder of Parkway Veterinary Hospital in Oregon and works as Series Editor at Clinician’s Brief, a journal for veterinarians.
Read MoreRecord turnout for WSAVA WORLD CONGRESS 2018 in Singapore
More than 3,350 delegates attended the WSAVA World Congress 2018 held in Singapore from 25-28 September, making it the most popular World Congress ever.
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‘Feeding pets a complete and balanced diet is vital’
– Dr Iveta Becvarova
Dogs and cats have very different nutrient requirements from people, therefore feeding them typical human diet will not provide adequate nutrition. Therefore it is important for every pet food industry to formulate complete and balanced food in compliance with AAFCO (Association of American Feed Control Officials) Guidelines. An unhealthy diet increases the risk of many diet-related diseases.
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Nutrition is holistic science: Happy pet. Happy you
– Dr Marco Cavazzoni
Pets are in the heart of our family, and we love to see our pets happy. That is why making a happy pet is what motivates us to develop the best food for them, as we believe that nutrition is the key to improving and enhancing the quality of life for pets and their families, says Dr Marco Cavazzoni, Scientific Director, Farmina Pet Foods, Milan.
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Feeding the Brain: Putting Purina’s Nutritional Science into practice
The Purina Institute is committed to advancing nutritional science to help pets live better, longer lives. Representing a diverse team of more than 500 scientists and pet care experts around the world, the Purina Institute will share Purina’s ground-breaking research and the latest scientific findings in pet nutrition so veterinarians and other pet professionals can make nutrition a foundational element of their conversations with pet owners. Here are some insights from Dr. RuthAnn Lobos, Scientific Events and Programme Manager, The Purina Institute and Dr. Jane Armstrong, External Relations Director, The Purina Institute.
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Understanding the bond & making a difference
It’s about understanding the deep connection between people and their pets and striving to provide resources to the veterinarians to help improve quality and extend life and making it easier for pet parents to guarantee the health and wellness of their companion animals. In this respect, here is the insight from two Zoetis veterinarians: Andrea Wright, Director, Outcomes Research & International Health Economics and Mary Pat Gorman, Senior Medical Director, Commercial Development and Lifecycle Management – Companion Animal Dermatology and Parasitology.
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We love, we care, we treat
– Dr Ashok Kumar
Here’s the story behind the creation of CPVet.
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PURINA aims at providing optimal nourishment for pets
– Varindra Sewak
For over 120 years, PURINA PETCARE has been providing high quality, accessible and complete nutrition to meet the needs of pets over the world. PURINA arrived in India with the aim of raising awareness about various dietary standards of pet nutrition. Varindra Sewak, Managing Director, PURINA PETCARE, tells DOGS & PUPS about the company’s flagship products and swiftly growing Indian pet industry.
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Well-being Matters!
–by Rajesh Aggarwal
Animals make a major contribution to the well-being of people and communities around the world. Well-being refers to the physical, emotional and behavioural state of an animal; it means how an animal is coping with the conditions in which he lives. It is a broad term, which includes many elements that contribute to the animal’s quality of life, including, but not limited to his state of health. Animal well-being across the world can be improved by greater training and awareness.
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Zoetis executive representatives highlight growth opportunities in India
Zoetis is a leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, bio devices and a range of services.
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Make the World Better for Pets @MARS
“Pets Make the World Better and MARS’ vision is to Make the World Better for Pets,” says General Manager PVV Srinivasa Rao, (Srini to all associates of MARS India), MARS International India, Hyderabad.
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Today pets have become part of our family, awareness among pet parents has increased manifold—sometimes in a good way and sometimes not so good. The good part is that people are more aware of preventive healthcare, vaccinations, diagnostic tests, and willing to spend time and money on these modalities, because of which disease detection has increased. The bad part is that people think diseases are increasing in prevalence, which is not true. Social media is a boon for us, but can also be a curse when people make judgements without being qualified to judge us. After all, the past 10 years have witnessed a great phase for pets, with understanding of nutrition and cutting edge scientific developments being used in veterinary practice.
–Dr Sangeeta Vengsarkar Shah, MumbaiVeterinary practice in India is getting better with time. It has achieved tremendous developments in all aspects over the past 10 years. It’s getting more and more closer to getting our animals live a comfortable and happy life. Veterinarians from India are going abroad in a very large number to pursue advanced veterinary studies, so that we have well-qualified and highly professional veterinarians in the country. These days our animals in India get the best possible medical treatments.
–Dr SV Vishwasrao, Mumbai
Availability of science, technology and knowledge to the Indian veterinarians has been growing over the last 10 years. You can imagine the growth which started by 5 vets visiting the international conference, the figure is now 278 veterinarians—the industry has grown fantastically. The veterinary practise in the country is getting more technology and knowledge conscious, as we follow evidence-based medicines. At our hospital Happy Tails we try to get in as much science or technology as required for basic practise. Our practise is like a teaching facility, with a group of 20 plus veterinarians and around 4-5 students who are finishing their graduation and quite confident. People can reach us at whatever time because of our 24×7 facility.
–Dr Umesh Karkare, Mumbai

The best part in the last 10 years in the industry is knowledge enhancement for both veterinarians and pet parents. Pet parents nowadays are more inclined to studying about diseases and learning more prior to their visit to us. So we constantly need to enhance our knowledge, in which we are greatly helped by conferences like WSAVA World Congress that bring us on a global platform and enhance our knowledge. Veterinary profession as such in India is now growing at a very fast pace. We started with the basics at our clinic Doggy World, but today we are moving towards more advancements and specialisation, with separate divisions for different treatments.
–Dr Aradhana Pandey, New Delhi

At the WSAVA World Congress 2018 in Singapore, there were around 300 veterinarians from India who want the latest information and technologies such as ultrasound, laser and different approaches to treat the companion animal in a better way. We are happy to see the changes in the industry in the last 23 years with the global vet community. With the congress we can learn and apply the learning in practice, enabling us to treat our patients better.
– Dr Ajay Sood, Delhi

When I returned to India around eight years back after practicing a few years abroad, we struggled a lot to set up a pathology lab, to add more diagnostic units and equipments like digital radiography and colour doppler, ultrasound and newer procedures in surgery. It was quite a challenge. As time progressed, I have seen personally that the industry has dramatically changed. There is more sensitivity among pet parents towards pet welfare and vets go for better perception in understanding different kinds of diseases, moving from therapeutic to diagnostic medications, diagnosing a lot of diseases that we couldn’t do earlier. After all, more and more international procedures and standard practices have come to India. This is all happened in the country over the past 7-10 years. In the next five years we will be at par with most of the European and American veterinary hospitals.
–Dr Kunal Dev Sharma, New Delhi

Our vet hospitals are equipped with special surgical and diagnostic equipments of top brands. As far as the veterinary practice is concerned, we are exploring and expanding in India. My thanks goes not only to vets, but equally to pet parents as well. It was great to witness 3300 vets from all over the world gathered at the WSAVA World Congress in Singapore and I am pleased to say one of the biggest groups at the congress was from India comprising 278 vets. The congress had so much educational and cultural exchange programmes including masterclass hands-on trainings, pre-congress and post-congress workshops, CE sessions, etc. Everybody had great time there and I wish Indian vets to make it to the next level. We are looking at hosting the show in a bigger way in Hyderabad in 2021.
–Dr Makrand Chavan, Mumbai

Over the last one decade, the pet industry in India has developed to another level with the introduction of advanced medical facilities and procedures. Diagnostic tests, sonography, blood tests, x-rays become in-house for a number of pet hospitals in the country. With the use of these advanced medical facilities it’s easier for us to diagnose diseases in the early stages and treat our patients more effectively. Investment among pet parents for their furry kids keeps increasing and it’s really a boom time for vet practice. Today, the veterinary world is closer, the global events and conferences that eventually help us improve a lot.
–Dr Deepak Surendra Tulpule, Pune
Veterinary practice in India, particularly in Tamil Nadu where I belong, has been gaining momentum over the past 10 years. Pet parents are showing much interest in diagnostic treatment for their pets as they prefer their pets get best treatments. We are now fully upgraded. For example, when it comes to dealing in heart or cardiac issues, ECG facilities are available today. When we look back around five years ago there was nothing much about such facilities in our industry. Common in almost every pet hospital in India today are facilities equipped with x-ray, digital cardiography and other advanced equipments. These days pet parents are willing to spend and veterinarians are willing to invest in new technologies.
–Dr GR Baranidharan, Tamil Nadu

We have seen enormous growth in veterinary practice in our country over the last 10 years. In fact, our vet practice has escalated to another level. It’s a great pleasure to see a large group of veterinarians from India at the WSAVA World Congress 2018, which means that our vets are keen to learn new developments in veterinary medicines and practices. What we have noticed as a major change in the industry over the last few years in the industry is the increase in hands-on veterinary practice. And vet colleges are conducting training programmes that have eventually improved the overall vet practice across the country.
–Dr Balasubramanium Nagarajan, Chennai