Signature pet food by Drools a cut above the rest

Introducing Signature pet food range by Drools to give your furry friends the perfect amalgamation of nutrition and goodness. –by Mitu Paul


Signature pet food by Drools a cut above the restTwelve years of dedication towards animal nutrition, continuous evolution, consumer interactions and valuable add-on with newer teams coming in, vet alliances, industry talks and a lot more sums up Drools Pet Food. Proudly home grown, Drools is one of the largest revenue and employment generators in the pet industry. With Drools you’d be spoilt for choices in pet food, snacks, grooming kits, bowls, and playtime accessories.

Recently, Drools launched its premium line of pet foods – ‘Signature’. Autonomous in its operations, individually engaging with the industry at all levels, be it pet parents,vets, retail or pet influencers, this master stroke by the gigantic brand was an answer to the change that the fraternity needed right now. With premium imported brands facing availability issues given to global logistics meltdown, skyrocketing price rises in quick successions, and monotony setting in variants available, Signature pet food came as a much needed change.

True to its name, Signature pet food series is a cut above the rest. Deep research, quality ingredients, human-grade proteins, antioxidant packs, and guarantee of wellness – these are just some of the factors that set the pet food apart from the plethora of names flooding the industry. The brand understands the new-age consumers who are well read and zealous to seek out the best for their furry companions.

The range was launched by Dr Dhananjay Bapat, President – Pet Practitioners Association of Mumbai and Saquib Pathan, President, Feline Club of India (FCI). Also, present to grace the occasion were Dr Makarand Chavan, Dr Anil Vade and Dr Hitesh Swali, to name a few. Brand’s distribution partners, retail partners, some select influencers and leadership team of Drools had all come together to celebrate this special occasion on 31st July 2022 at JW Marriott, Juhu, Mumbai.

Sassy ‘Signature’ difference

Mitu PaulSignature will hold two variants of dry kibble pet food currently, ‘Grain Zero’ and ‘Freedom’ for both dogs and cats. While Grain Zero variant is grain free, Freedom will use long grain sushi rice. Both variants are holistic nutritional choices with up to 48 percent clean- deboned meats, farm fresh veggies and organic fruits, and herbs. Gluten and GMO free, Signature brands will use a variety of fresh proteins from chicken, sardines, mackerel, and eggs. Going forward, the brand will also work to bring in healthy treat options, wet foods, lot more choices.

Stylised packaging, reasonable pricing and a passionate team with a ‘spirit to serve’, Signature is drawn to success from the moment it was launched.

Dr Shashank Sinha, Group CEO – Drools & Signature, says, ‘It’s been a very endearing journey of over 12 years, where we have proudly become the 1st Indian pet food brand to export to over 18 countries. Our production facilities are unbeatably the largest in India with a production capacity of close to 5000 tons a month. We can boast of a robust distribution network spread across 28 states, catering to 30,000 retail stores and staff strength of over 1500 employees. Signature is such an organic growth to Drools and our promise to deliver quality in reasonable pricing will help us win hearts all over again. I wish Team Signature the very best’.

“Necessity is the mother of all inventions but to know and identify that necessity well in advance, is what will keep us ahead on the curve of growth. I’m grateful to be the chosen one to lead this ambitious project and we are committed to making pet parenting a joy with our products and services”, says Mitu Paul

Signature brands are all set to be on pet stands near you by the first week of September 2022 and will surely be worth the wait!

(Mitu Paul is Brand Head – Signature)