We are always and everything for PETS

All4Pets is the name Indian pet lovers are familiar with for many good reasons. The company came with a vision to make pet parenting hassle-free. Recognized as the best pet products online store in India, they understand pet parents love .In conversation with Mandeep Singh aka Sherry, founder, All4Pets D&P discovers his love for pets, plans for international expansion and concerns about improving pet products with latest innovations.


All about Animal Welfare

Incorporated in the year 2007, All4Pets is an integrated company involved in manufacturing and supplying a wide range of pet products such as nutritional supplements, syrups & medicine, wash & medicated shampoo, grooming products, dewormer, dental products, treats, chew, etc. Under the visionary guidance of Mandeep Singh, the company has gained a reputed name in the market. His industry experience and sharp acumen have enabled the company in expanding business exponentially.

The product range offered by them is appreciated for properties such as purity, high effectiveness and accurate composition. Situated in Ludhiana, (Punjab, India), they have set up a state-of-the-art infrastructural unit. The unit is equipped with the latest machinery and advanced technologies.

“Right now, we have 600 products to offer, whatever you think for your pets, we have it in our products range. Everything as our name suggests – All4Pets. We are giving our best and offer the best quality. Our products are priced a bit higher, but we are trying to make it competitive,” he shared while explaining the brand vision.

Research & Innovations

The company also put in a lot of effort in R&D. A dedicated R&D team is involved in finding new products to cater to the needs of clients. “We are a quality-driven organization and since inception, are striving to maintain quality. Our Herbal and Ayurveda range was launched in 2009, much before the world started thinking about these things. We trust the results. Today because of our results we have long relationships with our clients, vets and breeders. Our USP is Long Trusted Quality, which is the reason everyone is associated with us.”

World-Class Infrastructure

Coming to the infrastructure, he shared, “For smooth workflow, we have divided our infrastructure into different departments such as manufacturing, quality control, R&D and warehousing & packaging departments. Each department is managed by experienced professionals who work in close coordination with each other. With the support of our modern infrastructure, we can efficiently undertake bulk and urgent orders. We have a well-facilitated infrastructure setup, equipped with contemporary machinery manned by highly qualified and experienced professionals with in-depth knowledge of the industry and a crystal-clear perception of the latest demand trends in the market.

Expansion Plans

The company is very well placed in India with a Pan India presence. They have an extensive network of partners and distributors all over India. Now, the company wants to target the international market as well. Further explaining his vision to become a global brand, he shared, “We started participating in international pet events in 2010, countries like China, Italy, Germany, Thailand etc organise great pet fairs and dog shows. But my recent visit to Interzoo in May 2022 was great. This post-pandemic event helps us develop great international collaboration.

It is the world’s biggest trade fair for pet supplies and attracts decision-makers from the international pet industry to Nuremberg every two years. The visitors get a comprehensive market overview of the latest products and solutions for professional and animal-friendly care of pets. We interacted with 38 countries and got great exposure. It’s been only six months; we have already confirmed tie-ups with 5 countries – South Africa, Nepal, Mauritius & Lebanon.
“In coming years, we will be coming up with new things and creating more Sub-Brands under EKTEK PHARMA. We also feel proud of the fact that we are the sole distributor of the world’s oldest Dog food brand Monge (1953) in India

Post-Pandemic World

Before the Pandemic, the pet industry was growing steadily and in the last 2 years, it has witnessed a big spike. On asking his opinion about the situation, he added, “After and during Covid, people have realized the importance of pets in their lives. And not just dogs and cats, even guinea pigs, fish, birds and rats are popular pets now. Business is blooming now, the business growth, which would have taken 10 years, is achieved in 1.5 years. This is the best phase, so we all must give our best. There is a need for world-class companies, as many MNCs want to come to India, so gear up for massive success.”