Wiggles elevates Prashant Kohli to CMO and Pushkaraj Vartak to CFO

India’s leading homegrown pet care brand Wiggles announces key leadership changes as Prashant Kohli is promoted to the position of Chief Marketing Officer (CMO) and Pushkaraj Vartak as Chief Financial Officer (CFO). Prashant joined Wiggles as Vice President, Brand Strategy in2022. In his new role as CMO, he will lead the company’s overall marketing initiatives and drive consumer engagement. It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity. Prior to Wiggles, Prashant worked at Glitch and he also helped brands like Apple Inc., LinkedIn, HUL, Facebook, Netflix, Disney+ Hotstar and Uber among others in solving a variety of business challenges.

Pushkaraj Vartak joined Wiggles as Vice President, Accounts & Finance in 2022 and has been instrumental in driving financial performance. In his new role, Pushkaraj will lead the financial strategy and oversee the financial operations of the company. Prior to Wiggles, he was with Glitch and has more than two decades of experience in finance across sectors including Mumbai-based Infra, with expertise & specialisations including FP&A, treasury management, taxation, etc.

On the development, Anushka Iyer, Founder & CEO, Wiggles, said, “We founded Wiggles with love, empathy and deep understanding. The last few years have been a testament to our commitment towards pets and animals. At this stage, we are looking at progressive, compassionate & result oriented leaders to drive growth for the organization. Prashant & Pushkaraj have been key pillars over the last year for us, and I am confident that they will help chart the best course for the next growth phase for Wiggles. Their experience, passion and dedication towards both animals & people make them excellent leaders for our brand.” Prashant & Pushkaraj will continue to report to the founder’s office. Their promotions are with immediate effect.