Bringing Bowlers® by Allana Group to Mumbai with delight

In association with the Pet Practitioners Association of Mumbai, the launch witnessed more than 100 veterinarians come together to understand the importance of scientifically formulated, protein-rich dry dog food.

Allana Group, an Indian conglomerate with a 150-year legacy name in the F&B industry and a pioneer in food processing, introduces its premium pet food brand Bowlers®, to Mumbai.

Highlights of the Launch

Nutrimax Club: A super premium range of dog food, formulated with the finest ingredients to provide superior nutrition and taste.

Nutrimax: An economy range that offers high-quality nutrition at an accessible price point, catering to the needs of budget-conscious pet owners.

Snacks and Treats: A variety of delicious and nutritious snacks and treats to complement the main meal offerings.

Raghavendra Rao, CEO, Pet Foods, Allana Group said, “The Mumbai pet market is booming, with pet parents on the rise and disposable incomes increasing. This surge is driving a 13% annual growth rate in the national pet food market, expected to reach $520 million by 2025. At Allana, we have a history of fulfilling evolving consumer needs. Bowlers® directly addresses this gap in the Mumbai market. This launch is a game-changer, empowering pet parents to provide their furry companions with the best possible nutrition. We plan to expand beyond Bowlers®, offering a comprehensive range of pet food – from wet and dry food for cats and dogs to tailored and prescription diets.”

Allana Group recently launched Bowlers® Nutrimax Club in Kolkata too, with more than 60 veterinary professionals and pet food industry owners.