Vetsense by Pet Care by Rossari

A New Era in Prescription Diets for Pet Health

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Pet Care By Rossari, a division of Rossari Biotech Limited, is making its mark in the specialized field of prescription diets for pets.

“Vetsense,” launched by the Pet Care division of Rossari Biotech Limited, made a successful debut at the Indian Veterinarian Association’s National Conference, IVACON 2024, held in Lucknow on August 16, 2024. The launch event was attended by over 60 distinguished veterinarians from across India and garnered significant attention and support from veterinary professionals.

Rossari Biotech Limited, a trusted name in chemicals, textiles, and animal health and nutrition, has a long legacy of excellence. Its Pet Care division is known for its focus on the pet food and grooming segments. “Lozalo” is the company’s pioneering brand in pet grooming products, while its pet food brands, including Zippy, Sniffy, and Toptail, have gained recognition in the market. “Vetsense” is a much-anticipated addition, offering a range of meticulously formulated prescription diets designed to support the diverse nutritional needs of pets. The brand is committed to providing wholesome and holistic therapeutic nutrition that goes beyond the basics to promote healing, recovery, and overall vitality. In the initial phase, three dry prescription foods and one weaning supplement have been launched: Vetsense Gastrointestinal Support, Weight Management, Dermasupport, and Superlacto.

Key Highlights about Vetsense:

1. Vetsense Gastrointestinal Support

This product is specifically designed to address issues such as malabsorption syndrome and gut sensitivities. It includes special extracts that not only help cure long-term gastrointestinal disturbances but also promote healing by replenishing beneficial gut microflora and maintaining pH balance for optimal gut health. The formula is enriched with essential probiotics and prebiotics to ensure vigor and vitality. Natural, healthy fiber sources like psyllium husk and flaxseed aid in water retention and digestion, while a superior source of hydrolyzed protein, known for its high bioavailability and digestibility, efficiently satisfies hunger without adding bulk to the gut.

2. Vetsense Weight Management

This formula is crafted for obese and overweight dogs, helping to minimize calorie intake and support safe, sustainable, and effective weight loss, as well as diabetes management. It helps retain lean muscle mass and controls calorie intake in patients suffering from erratic eating behaviors, which can result from sedatives, medications, nutritional imbalances, or hormonal disturbances such as Cushing’s syndrome and hyperthyroidism. The food is made with low-glycemic index ingredients like lignocellulose, MOS, flax seeds, and beta-glucans, along with natural metabolism-boosting ingredients like citrus, resveratrol, and Yucca schidigera. These ingredients not only aid in weight reduction but also help maintain a healthy weight.

3. Vetsense Dermasupport

Specially crafted with an advanced formula of hypoallergenic ingredients, this product is packed with high-quality proteins and abundant Omega-3 and Omega-6 fatty acids to promote healthy skin and a shiny coat. It also supports recovery from dermal sensitivities and irritation. The formula uses hypoallergenic sources of starch such as split peas and potatoes and is enriched with linseed and salmon oil, which are rich in EPA, DHA, and GLA, offering anti-inflammatory and immune-boosting benefits. Zinc and antioxidants further prevent free radical-induced oxidative damage and support wound healing.

4. Vetsense Superlacto

This specialized weaning diet is designed for both puppies and kittens. Enriched with whey protein, Superlacto promotes optimal weight gain, boosts immunity, and supports an easier transition to solid food.

All Vetsense products are formulated under the supervision of eminent veterinarians and skilled food technicians, ensuring top-notch quality with an emphasis on premium ingredients and advanced manufacturing processes. The products are free from animal by-products, aligning with the brand’s commitment to holistic and therapeutic nutrition.

Looking Ahead

Vetsense plans to expand its range with new and innovative prescription diets and medicated products, aiming to address a broader array of pet health needs. This expansion will further establish Vetsense as a leading name in specialized pet nutrition and care. The brand’s product lineup will continue to grow, delivering an extensive range of premium prescription products and reinforcing its standing in the competitive market.

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