The Amalgam way: An Enduring Passion for Quality and Innovation

96

When it comes to quality pet food, Amalgam Group is a name that we cannot miss. The brand is known for its global reach and serves domestic retailers with the same zeal and enthusiasm. Some insights by Abraham J Tharakan, Chairman: The Amalgam Group.

– by Dr. J. P. Gurbuxani

Started in 1977, The Amalgam Group of Companies is a major diversified processor and exporter of value-added frozen, freeze-dried, and air-dried seafood, vegetable, and meat products. With operations extending across major export markets such as North America, the European Union, Japan, and South Africa, Amalgam has positioned itself as a leader in the global food industry. Its production facilities are certified by the US FDA and the EU, ensuring high standards across its separate verticals for seafood, meat, and vegetarian products.

Crossing Borders: The Global to India Connection

In addition to its global reach, Amalgam also serves the Indian domestic retail market under its brand “Buffet,” offering a range of ready-to-cook, ready-to-fry, and ready-to-serve products. The group’s expansive and state-of-the-art processing facilities cater to both export and domestic needs, generating a significant volume of export-quality by-products as well.

With Passion Revolutionising Pet food

“We are a major food ingredient company, supply & export various ingredients: seafood, culinary-herbs, spices etc internationally, also a frozen sea food exporter, our focus is on export of value-added sea food. In India, we are again strong in various, frozen vegetable, ready to eat products. As we are present in all segments of the frozen food products and have a considerable amount of edge, this gave us an option of producing human grade Pet products via white label, with a proper research department for product development and nutrition. Nutrition and wellbeing of our Pets is most important and currently we are supplying to 30 private labels where all the products are developed by us- to their requirements. We are making dry kibbles, wet food, broths, full meals (ready to serve)- in full spectrum. We are looking at developing freeze-dried sea food kibble for the export market. We see Pet food as a great diversification opportunity based on the ingredient quality strength and have already established our kibble and processing plants, also are currently in the process of establishing other facilities for pet food. I have a passion for food and work and see a great future for the Pet Food in our country and internationally” shares Abraham J Tharakan, Chairman: The Amalgam Group.

Fuelling Furry Friends: Expanding into Pet Food Production

Leveraging the fresh raw materials available from these by-products, Amalgam has recently set up two new world-class facilities dedicated to pet food production.

The first facility focuses on producing dry and freeze-dried kibbles for cats and dogs—marking the first time freeze-dried kibble, a highly nutritious variant, is being manufactured in India. The facility also produces air-dried kibble, ensuring a wide variety of products.

The second facility specializes in producing wet food in retort pouches, including broths, gravies, and ready meals, as well as canned meals for cats. Together, these two facilities enable Amalgam to cater to the evolving pet food market.

Crafting Nutrition with Finesse

Amalgam’s pet food production is exclusively for private label brands, meaning they do not have their own branded pet food line. Instead, they produce a range of pet food products for numerous private-label clients. Each formulation is crafted at Amalgam’s state-of-the-art R&D facility, where the company works closely with clients to develop proprietary recipes tailored to individual brand requirements.

Strengthening Homegrown Roots: Reducing Dependency on Imports

Until recently, the majority of pet food brands available in India were imported, primarily from China, Europe, the USA, and Thailand. These imports involve several challenges, including obtaining a special import permit from the Union Ministry of Agriculture, facing import duties, and passing Animal Quarantine Department inspections. Additionally, these imports require purchasing full container loads with advance payment, creating logistical hurdles for domestic brands.

Amalgam’s pet food production facilities provide a much-needed alternative. By sourcing pet food domestically from Amalgam, brands can bypass the complexities and expenses associated with imports. Amalgam formulates its products using only fresh materials. This results in an end product that promotes “Make in India” with an emphasis on standards and quality.

The Ideal Partner for Pet Food Entrepreneurs

For entrepreneurs looking to introduce their brand in India’s rapidly growing pet food market, Amalgam’s facilities present the ideal solution. The company’s ability to develop custom formulations for each client ensures that brands can deliver exclusive, high-quality pet food products that stand out in the marketplace. With Amalgam, clients not only gain access to cutting-edge production technology but also a partner committed to elevating the quality of pet food available in India.

https://www.dogsandpupsmagazine.com/
https://www.dogsandpupsmagazine.com/