Cricket Star Shubman Gill Joins Allana Consumers Products Limited Bowlers as Brand Ambassador
Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has teamed up with Indian cricket star and youth icon Shubman Gill to be the new brand ambassador for Bowlers, its flagship dog nutrition brand. The association connects a high-performing athlete with a brand dedicated to providing science-backed, affordable pet nutrition, marking a pivotal milestone in Bowlers’ journey to reshape India’s pet nutrition landscape.
– by Dr. Akanksha Diwakar
Strategic milestone in Bowlers’ journey
Mr. Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of affordable, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
Bowlers has always reflected the industry trend of humanising pets, positioning them not just as companions, but as family members with their own identities and aspirations. The brand itself embodies the spirit of an all-star pet sports team, where Shubman represents excellence, performance, and commitment. “Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets,” Kulkarni adds further.
Strong connection & holistic player
Bowlers has built a strong connection with pet parents through fun initiatives like the #TasteThatMakesYourDogFly Instagram contest. Its new association will drive nationwide awareness with digital campaigns, regional outreach, and on-ground activations, highlighting its trusted, science-backed, and affordable dog nutrition range. The portfolio includes specialized dry and wet food for various life stages and breeds, as well as care & treats category with offering of high-protein jerky treats and meat bars. Partnering with Shubman Gill marks the next phase of scaling reach and building trust among India’s pet parents.
Complementing Bowlers is Purrfeto, APS’s cat nutrition brand, making it a holistic player in pet nutrition. Backed by Asia’s largest PLC-automated pet food plant in Telangana, both brands ensure quality, safety, and tailored formulations developed with veterinary experts. With Allana’s global expertise, APS Pet Solutions has crossed `200 crore in revenue, strengthening its growth in India and globally.
Science-backed pet food
Allana Consumer Products Ltd. (ACPL), part of the 160-year-old Allana Group, manufactures and distributes a wide portfolio of high-quality food products across both B2B and B2C segments. Its offerings span coffee, pet food, bakery essentials, animal nutrition, frozen fruit, French fries and premium ice creams.
Within this portfolio, Allana Pet Solutions (APS) develops and exports nutritious, science-backed pet food. Its brands — Bowlers for dogs and Purrfeto for cats — are crafted to deliver health, taste, and overall well-being, reflecting ACPL’s commitment to global standards of excellence in pet care.