The Pedigree Pet Week


Pedigree has taken the concept of “We care for Dogs” further with Pet Week, which is a once-in-a-year opportunity for pet owners to acknowledge their love and devotion towards their pets. 

Pedigree’s weeklong activity, Pet Week, was held in April this year at Delhi, Mumbai, Chennai, Bangalore and Hyderabad. 

The idea behind Pet Week is to celebrate the special bond between the pet and their owners. This is to acknowledge the important role that a pet plays in one’s life and give an identity, form and creativity to this unique association. 

This weeklong event had initiatives like an adoption drive, a sponsorship drive for stray dogs, providing useful information on pets and free giveaways for Pedigree customers. Special Pedigree souvenirs like t-shirts, caps, photo frames, calendars, diaries, feeding bowls and pouches were distributed and they received a tremendous response. 

The most interesting aspect of the Pet Week was the Graffiti wall where many pet lovers wrote a loving message for their pets. 

All these activities were also directed at driving customers to send in the unforgettable memories of their pets in the form of short stories and pictures. The best of these will be put together in a book called ‘A Hundred Wagging Tales’ which will be a testament to the special bond between pets and their owners. 

INTAS celebrates World Veterinary Day

INTAS recently celebrated the World Veterinary Day (WVD) with zeal and spirit. Being a founder organization of WVD in India, INTAS demonstrated even greater responsibility through execution of various multi-spherical activities. The WVD focuses on organizing the scientific meets highlighting the contribution of veterinarians to the society at large and celebrating the diversity. INTAS had an exclusive interface with spectrum of veterinary fraternity comprising veterinarians, academicians, students, milk federations, co-operative societies and NGOs across the length and breadth of country. The events were held at Jammu, Dehradun, Hissar, Mathura, Bikaner, Jaipur, Pune, Ranchi, Patna, Kolkata, Guwahati, Warangal and Thanjavur. Moreover, with the help of local veterinarians, camps were organized to provide free animal health care services at farmer’s doorstep. More than 100 free animal treatment camps were organised across the country and almost 70,000 animals were treated free of cost. 

The day also witnessed the special distribution of Neomec Project Shiksha Scholarships to two eligible veterinary students from each veterinary collegeof India. 

Pooch health check gets a new destination

To keep your pets healthy, a new destination has come up in Hyderabad – a new pet clinic opened at Kennel Mart’s Pet Clinic, Vijay Mansion, 1-19-97/1, G-1, Officer’s Colony, Near Ushodaya Supermarket, Sainikpuri-ECIL Main Road, Dr A S Rao Nagar, Hyderabad – 62. For more info call : 9440143999 or email: 

A new pet shop!

A new pet shop has opened at : Pampered Pets, Shop No 3, Govindji Apartments, Ghantali Road, Thane-West, (Near Sai Baba Temple). For details call: 9967973322 or 9892505969. 

New pet shop in Mumbai

A new pet shop opened at: Barks & Mews, Shop no-9, Vikas Building, Sion Trombay, Near Hutch Gallery, Khumbharwada, Chembur, Mumbai-71. For details call : 9820108127. 

Royal Canin’s Focus Seminar

Royal Canin recently organized highly informative and interesting micro seminar for the vets on health and nutrition of canines and felines by Dr Manish Awasthi at New Delhi. The company regularly organizes such seminars, which are appreciated by all. 

RIDD gets bigger…

Pet Care recently launched RIDD-AMITRAZ 12.5 % in 250 ml pack. It is an effective acaricide for mange and external parasites. This new package is ideal for bulk users like multiple dog owners, breeders, NGOs, and grooming centres. 

Heal the canine world

The killings of poor strays in Bangalore had resurfaced the worst aspect of cruelty against animals. To raise a voice against such heinous acts, dog lovers of Chembur organized a peace march at Diamond Garden. More than 150 citizens marched through two arterial roads of Chembur. 

Celebrating canine bond

Dr Nehru has always brought the best for our pooches, earlier he organised a fashion show for the doggies and more recently pampered our angels by celebrating the World Veterinary Day at his clinic. Both the events got overwhelming responses. 

Paws for a cause

K9 Klub, an organization that seeks to promote fun social events for dogs and their owners will organize a fancy dress competition on 27th May ’07 at Chembur for helping and protecting strays. For details contact: Dr Deepa Katyal – 9819742557, Maliaka Fernandes – 9820854668, or Rajeev Pai – 9821141615.