Wiggles launches nutritious EveryDawg dog food range and conducts dog feeding drive on International Dog Day


Anushka IyerCommitted to creating a holistic pet care eco-system with a robust mix of products and services that are built on quality, purpose, and affordability, India’s fastest-growing pet care brand Wiggles announces the launch of EveryDawg, a tasty and nutritious dry food for dogs that is free of sugar and gluten and suitably designed for all dog breeds. Available in three variants—Mother & Puppy, Puppy and Adult—EveryDawg is carefully crafted to meet the daily nutrition needs of dogs depending on their life stage.

EveryDawg Mother & Puppy for gestating and lactating mother dogs consists of colostrums, milk thistle, red raspberry leaves, hemp powder, rosemary, wheat germ oil, and yucca extract. EveryDawg Puppy contains the right ingredients like hemp powder, fish oil, flaxseed, rosemary, papaya, pumpkin, black pepper, cumin and carom seeds, and yucca extract. Yet to be launched, EveryDawg Adult is rich in nutrition and contains superfood like rosemary, barley grass, hemp powder and yucca extract.

On the new rage of pet food, Anushka Iyer, Founder and CEO, Wiggles, said, “At Wiggles, it is our constant endeavor to make pet care more accessible and affordable without compromising on quality. Each product launched is a step forward toward our larger vision and goal of building a pet care brand that is proud to be Made in India while helping us cement our leadership position.”

As a part of its larger campaign, Wiggles’ Pune Team along with Rotaract District 3141, Mumbai, conducted a city-wide dog feeding campaign as it celebrated International Dog Day on 26th August 2022. International Dog Day is dedicated to creating awareness about the importance of canine health, nutrition, and wellness. With an aim to bring about a positive social impact and create awareness about right nutrition for every dog, the drive fed over 2500 community and stray dogs across 50 different locations in Mumbai and Pune.